What is brand awareness & brand recognition?

Strong brand awareness and brand recognition means your brand is top of mind when people think about the category of products or services you sell. They recognize your logo or tagline, making it easier to communicate effectively through social content, especially in images or short-form video.

How to create real brand awareness?

To generate real brand awareness, you have to create content they actually want to see. We’ve got full blog posts on how to work with each of the social platforms’ algorithms, if you want to dive into this social media marketing strategy: Instagram algorithm (TL;DR: Reels. Reels. And more Reels.)

How to increase brand awareness?

It also doesn’t happen from a simple advertisement or marketing campaign. Strong brand awareness is a result of multiple simultaneous efforts that extend beyond trying to get paying customers. If you expect to raise awareness of your brand by running a few product advertisements on Facebook, you won’t get very far.